Google Trends Highlights a Breast Implant Paradigm Shift

Tian, William M. B.S.; Rames, Jess D. B.S.; Blau, Jared A. M.D., M.Ed.; Taskindoust, Mahsa B.S.; Hollenbeck, Scott T. M.D.
Google Trends Highlights a Breast Implant Paradigm Shift
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Abstract:

Despite breast augmentation being the most popular aesthetic surgery in the United States for more than a decade, a peculiar trend has emerged: the case volume for breast augmentation dropped by 4 percent in 2019, while breast implant removal case volume has continued to rise rapidly, by 6 percent in 2018 and 15 percent in 20191. To better understand this phenomenon, we performed large data analysis using Google Trends (Google Inc., Mountain View, Calif.).

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